In social contexts, creativity is dependent on individualism
Organizations are governed by socio-culturally determined norms. At the same time, organizations need people who dare to think outside that box and thus use their innate creativity to be able to solve ongoing complex problems. People's values vary, e.g. between collectivism and individualism. The former tend to stay within the box, while the latter tend to venture outside the box. Collectivism poses problems for companies. The Emperor's new clothes, Facit in Åtvidaberg, Sweden, and Apollo 13 are mentioned as examples. It is important to stand up for one's values in combination but to accept the ditto of others. It gives room for reasoning that leads to new insights and conclusions. 3 pages. Please support the blog via Swish (Sweden), MobilePay (Finland) or Wise.